Daniel j lewis investing

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UnMarketing may not be your most marked-up book. There aren't amazing quotations on every page. Start Engaging. I've seen Scott Stratten speak a couple times before and I greatly enjoy his style. He's straightforward, honest, and filled with insight.

But he never takes himself too seriously and his presentations are always fun. Stratten's writing style is no different. It's both authoritative and entertaining. You'll get great marketing information as well as plenty of laughs, especially from the footnotes. While reading UnMarketing , I didn't highlight a lot of things Scott Stratten said, but I did find plenty of new inspiration and ideas I can apply in marketing my own business and content.

Scott Stratten is good at representing common human feelings about marketing and customer service. With that understanding, he's able to present marketing ideas that will truly connect with other people. Be aware of what people are saying there and respond to the communication. If that means just on Twitter and Facebook, then be in those places very well and leave these other places. Jason Hartman: Yeah.

Makes sense. Any particular reason for that? Lewis: Well, you can do both. And I really suggest that you use as many different ways and offer as many different ways as possible that are easy and going to a website is an easy way, like you can point people to go to mypodcast. But the thing is that people like doing things in their own way and having an Email address means that they can click on it and use their own email program.

Jason Hartman: Good. Use their modality. Use the way they like to most interact and engage and communicate. Fantastic advice. Any other examples you want to share on monetization? You mentioned the seven thousand dollar course that one of your clients sells on his podcast, do you care to mention what that is or any other examples? I think people struggle with how do they monetize. Maybe they like the idea of podcasting for whatever reason, maybe just as a cathartic thing if nothing else, just to get on the air and talk.

So one on one consulting, that takes additional time but maybe for me, for example, I offer one on one consulting to help people launch or improve their podcast or fix problems and such. But something like that where if one person buys it, you profit from it and it takes you no time at all.

Jason Hartman: The beauty of scalability. I love it. Absolutely great advice. There are just people all over the planet hungry for knowledge, for inspiration, for a cause in which to get behind and believe it. Lewis: Yeah it is. Jason Hartman: Yeah, me too. I know I can get kind of envious about that sometimes because it is an amazing world where you can work in your house, you can be at Starbucks and you can host a podcast and you can reach the entire planet. That literally here I am sitting in a coffee shop in a whole other part of the world and I can reach just a huge amount of the planet.

I mean, wow. I kind of wonder what goes through their mind. Yes, you can go back and remove some ums and uhs and stuff but people can hear in your voice-how confident are you? How passionate are you? But in your writing you can edit it, you can re-edit it, edit it again, and just perfect the language. The clients hear it on the podcast and they come to me as a much better informed, much better educated client. My staff loves it, all the investment counselors love it because again, they can move on.

The client has the basics down. It just really shortens the sale cycle, it gives you a much better quality client, a much more educated client, a much more on board client that just believes in you, your company, what you do, what you offer, what your philosophy is, etc. So I know for sure I want to hire him. I want to work with him. What do you think about video podcasting? Are you doing it first of all? For example, you have a YouTube Channel.

Are you converting your audio podcasts to video? I do that. Or are you truly making first hand video content and what do you think about video versus audio? Lewis: Yeah, it goes back to be everywhere you can be well. For our Once Upon a Time podcast about the TV show, which is only 45 minutes of TV show content, we have a podcast that sometimes goes as long as two hours and no one complains about the length of it.

The only complaint we got was related to a technical issue. But that was it. And people can consume audio in so many more places. So audio is so much more consumable but video can be so much more engaging and a lot more helpful to people. Maybe you pick a particular point from your hour long discussion that you want to show people in more detail. That kind of stuff works really well in video and gets you then on video platforms besides just being on iTunes, which I have a separate video version.

I host it there on iTunes as well as I put it there on YouTube. Because people on YouTube expect to see video and they expect that video to be short. In the audio podcast I may announce, hey coming up in a few weeks, and I give a specific date too so people know that date, such and such is going on. Like, my podcast reviews will be launching or podcast master class, next session starts at such and such date.

So the video is very targeted, very relevant but still ties in with the other content I produce. And I can cross post that on my website to give me more content on my website. Jason Hartman: Yeah, good points. Jason Hartman: Yeah, yeah a lot of these things are hard to overcome. But do you use a screen casting software like Camtasia or ScreenFlow?

I was just kind of wondering if you use that and which one you like? So that can be a way that you can even record your screen without investing in extra software. You can get even the inexpensive webcam like the Logitech c for face video.

And you can get some great video that way very inexpensively and edit that with some basic video editing software and then upload it. I think more of the video problems come when the sound quality is bad and the lighting is bad. But if you want to be a pro level you can. There are lots of videos that will teach you about lighting online, on YouTube and so forth.

The most important parts of video are your audio and then your lighting. Those can make up for a cheap camera. So they need to be able to hear you well, and your lighting can make up for a cheap camera. And an even easier way to light up yourself well is stand near an open window on a sunny day and you can get some nice, very clean light coming through.

Jason Hartman: Great point. I hate to sound like an idiot, but… Daniel J. And when looking at these different platforms like SoundCloud, Stitcher, iHeartRadio, iTunes, all of this stuff, the most important thing although many of these tools, there are ways that you can use them to podcast that may not be the best way to do it.

You tell them go here to subscribe in iTunes. Or for Stitcher or whatever other app that they use because not everyone uses iTunes or Stitcher. Because then you might lose your audience if you try to leave SoundCloud. So you need to upload your content to SoundCloud. There is some neat technology there.

Well, now you have to either go edit those or you have to realize that people who look for you on SoundCloud will no longer find you. Right, right. Facebook can shut you off, they can turn your page off. A big podcaster I know, his YouTube Channel was shut down and they never told him why. Well, your website is theaudacitytopodcast. Thank you so much for sharing this with the world.

Jason Hartman: Okay, great. Well Daniel J. Lewis thank you so much for joining us today. I enjoyed this conversation today, Jason. Female: You know, sometimes I think of Jason Hartman as a walking encyclopedia on the subject of creating wealth. Female: Yes, Jason has that unique ability to make you understand investing the way it should be.

Male: I love how he actually shows us that we can be excited about these scary times and exploit the incredible opportunities this present economy has afforded us. Female: We can pick local markets, untouched by the economic downturn, exploit packaged commodities investing and achieve exceptional returns, safely and securely.

Male: I also like how he teaches you to protect the equity in your home before it disappears, and how to outsource your debt obligations to the government. And to get your creating wealth encyclopedia series, complete with over 60 hours of audio, and 3 books, just go to Jasonhartman. Narrator: This show is produced by the Hartman Media Company, all rights reserved.

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Be sure to visit us at speakingofwealth. You can take advantage of our blog, subscribe to the RSS feed, and many other resources for free and speakingofwealth. Start of Interview with Daniel J. Lewis to the show. He is an award winning podcaster, and he helps others launch and improve their own podcasts for sharing their passions and succeeding in business. Daniel creates training, resources and podcasting tools. He offers one on one consulting, website design work, speaks on design, social media, podcasting.

Daniel, welcome. How are you? Daniel J. I host several different podcasts myself, like the podcast about podcasting. That won the award for number one tech podcast in I also host a clean comedy podcast.

My podcast about Once Upon a Time. Jason Hartman: Fantastic. Does that actually generate more reviews? Does it help drive reviews? Or does it tell people when they get reviews or both? Lewis: When it launches it will tell you about your reviews, but I have a future roadmap for this thing, that it will be continuously upgraded and new features added to it. Later on down the road there will be a way that it will help you get more reviews for your podcast in iTunes as well.

Jason Hartman: Oh yeah. And I must admit, I almost never check them. And sometimes I get a little bit shocked if I go in and look at those reviews. If I ever need a pick me up I go in and read my reviews. But gosh, that will really cheer you up. But when you say international stores, what do you mean by that? Jason Hartman: Wow, so even Canadians are using a different iTunes? Lewis: Right. And when they write a review it goes into that particular store instead of the main US store that you see.

Jason Hartman: Right, right. But a podcaster could have either positive or negative reviews and not even know about them. How do I find this out? If you click on that you can change you store to one of their other other countries that they offer. And to them, check your reviews for one podcast, that means you have to change your store, find your one podcast again in that new store and check the reviews.

That will take an hour maybe just for one podcast. Or even some of the higher plans will offer each day to show you your new reviews because your written reviews help your listing in iTunes. The more reviews you get, the higher you show up in iTunes search results. It just keeps working around in a cycle like that. Jason Hartman: Right. Obviously this is very important and this is going to be a fantastic service. But how do you do it? Are you getting an RSS feed from iTunes?

Jason Hartman: Wow. Yeah, good. So that is a fantastic service. I can hardly wait to subscribe. Any idea on what the cost will be just roughly? But you have to retype all of that. Lewis: Exactly. Or for now you could just copy and paste them. And I wrote a little eBook to go along with promoting this service. Well good, that is super exciting Daniel. Tell us about some of the other things that you do and just some of the challenges.

Really, we just talked about a big challenge podcasters have: monitoring their reviews, generating more reviews and monitoring their competition. But what are some of the other challenges that podcasters are having and any solutions that you might offer or somebody else might offer out there in the market place? Lewis: Yeah, the main three things that I see podcasters wanting help with the most, besides the stuff like setting it up, fixing a problem, picking the right equipment, that sort of stuff tends to be kind of one time problems.

But the ongoing issues podcasters usually need help with is number 1 growing their audience, number 2 getting feedback or some kind of engagement or interaction with their audience, and number 3 making money from their podcast in some way.

Jason Hartman: I have a confession to make. Because I was on Terrestrial Radio back then, and the podcasting works so much better because people find you. On a podcast you can qualify them, take them down the sales funnel… so a bunch of good things there. But expand a lot. Good stuff. Okay, so you were talking about some of the challenges and we covered the one time challenges and I certainly agree with you there.

Lewis: Yeah, and some of the ways people can overcome some of these things. So find ways that you can leverage word of mouth, getting other people talking about your content. And that often means producing such great content that other people want to talk about it. For looking at monetizing your content, look at what you can offer outside of the podcast.

And then for getting engagement from your audience, make conversations. Find ways that you can ask questions that your audience will want to respond to you and want to engage in a conversation. Leave something open ended. Ask for their suggestions. And you need to be in that conversation too. Now how would you have them engage with you though? Would you have them engage on say your Facebook page, your own website, where do they come back and answer the question that you asked?

So being easy for people. Put your Email address out there. And just get good spam protection for your Email service. Inconvenience yourself a little bit. Use a tool that works for you and works for your audience. Make it easy for them. Go where they are. Be aware of what people are saying there and respond to the communication.

If that means just on Twitter and Facebook, then be in those places very well and leave these other places. Jason Hartman: Yeah. Makes sense. Any particular reason for that? Lewis: Well, you can do both. And I really suggest that you use as many different ways and offer as many different ways as possible that are easy and going to a website is an easy way, like you can point people to go to mypodcast. But the thing is that people like doing things in their own way and having an Email address means that they can click on it and use their own email program.

Jason Hartman: Good. Use their modality. Use the way they like to most interact and engage and communicate. Fantastic advice. Any other examples you want to share on monetization? You mentioned the seven thousand dollar course that one of your clients sells on his podcast, do you care to mention what that is or any other examples? I think people struggle with how do they monetize.

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